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Design + build · UAE

Fine jewellery, launched from zero.

From zero
design and build
UAE
market
Horizon
Shopify theme
Day one
ready to sell

The brief

A new jewellery brand in the UAE with no store yet, and a look that had to feel as considered as the pieces.

Shown as delivered

Jewellery shown on people, not on white.

  1. Scale and style at onceEvery category opens on the piece being worn.
  2. One accent colourTerracotta marks every next step.
Shop by category, each worn by a model

A brand voice, given room.

  1. Serif headingsSection titles in the brand's serif.
  2. Collections with a storyUnlock and Flower of Elements, each its own row.
Brand line and the Unlock collection

A calm product page.

  1. Stones as swatchesEach colour shown as the piece itself.
  2. Sizes as buttonsOne tap, no dropdown.
  3. Three short answersShipping, ethics and returns.
Gold necklace product page
7leaves on a phone, screen 17leaves on a phone, screen 27leaves on a phone, screen 3

The store, on a phone

  1. HomepageCampaign photo first.
  2. Brand storyInspired by nature's harmony.
  3. Product pagePhoto, price and three promises.